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Clockwork Video Marketing Guide 2017

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Welcome

Clockwork Video Productions specialise in creating carefully crafted original videos to suit every style and budget - giving you a platform to showcase your products and services and engaging your audience in a meaningful way.

We're proud of our television and filmmaking background which we employ in all our client's video work. We create a story-driven approach to maximise user engagement with your products and brand. Harnessing film and television techniques, we use the power of visual storytelling to engage audiences and leave a lasting impression. If you're looking for a unique approach to creating videos that leave a real impression, Clockwork is the right choice.

About Us

When professionally produced, video is proven scientifically to have the single strongest impact and long term memorability of any medium of marketing or brand recognition, with the possible exception of in-person face to face encounters. If you want to reach more hearts and minds than you can personally talk to, video is your best option by far.

Why Clockwork

Here at Clockwork Video Productions we are passionate about video. Video is a form of art, and the quality you'll find out there varies immensely. At Clockwork, our philosophy is simple; we deliver the highest quality possible for any given price point. Put simply, you won't find anyone, anywhere who can offer better quality for the same or lower price. We are proud of being the best that money can buy.

Our Experience

Our lead producer co-ordinates and overseas all production at Clockwork, and comes from a background of over 20 years experience with television companies such as the BBC, MTV and Disney. All our staff are specialists in their field, from camera operation to our CAA qualified UAV (aerial drone) operator. We have worked on a diverse range of projects with clients such as Hewlett Packard, Prudential and many smaller businesses across the country.

Clockwork Production Gear

Our Facilities

We use state of the art equipment from the cameras and lenses, through a wide variety of professional lighting and rigs, to very high spec editing platforms. We have at our disposal a Green Screen Studio, CGI facilities, dolly and track, and 2 sophisticated drones for aerial video. Our minimum video format is full HD, and we have 4K capability as well.

Services

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At Clockwork Video Productions we create videos in a range of styles to suit every requirement. We help you select the best approach to suit your target audience. Our focus on creativity, brand identity and viewer engagement elevates videos from merely viewable to captivating !

Each style of video is designed to meet the needs of the target audience by focussing on delivering its message in the most effective way possible.

Our team of animators, aerial pilots, camera specialists as well as producers and directors work together to develop the right approach that delivers you results.

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Live action filming featuring presenters, actors, or even your CEO and staff, brings a human touch to your message, making that all important personal connection with viewers.

The rapport created in this way is especially powerful when combined with footage of your products or services in action, and typically can be applied to sales, training and explainer videos.

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We can create engaging original animations designed to hold the viewers attention, and communicate a clear message in your own brand style.

Creative animations take the viewer on a journey of discovery bringing fun and entertainment to your videos.

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Using the latest 4K aerial video technology, our aerial video unit brings another level of beauty, inspiration and emotional engagement to video production. 

4K Ultra HD video is now standard on YouTube and within the television industry.

Corporate Video

We create a wide range of corporate videos styles to suit your target audience and match your branding. Each video is carefully designed to engage viewers, convey concise information, and deliver engagement and impact. Below are a couple of examples from our collection that we have created for clients.

Coupons Clipper are using this video to reflect their brand and bring onboard new business partners for their coupons business. We took their strong brand identity and devised an engaging video that appealed to their market. 

"Liven Up your Summer" - A 30 second advertising 'spot' for Doritos Crisps.

Animation

We create a wide range of animation videos to suit every style. We work closely with you to create an animation with the energy, imagination and core message that best suits your objectives and branding.

Below is our 2016 Animation Showreel, featuring work from a wide variety of our client projects.

For this animation the client wanted a simple and elegant approach that matched their clear branded style. Clever use of 'fun' graphics keeps the audience engaged and captures the imagination.

This sports based animation needed a high energy feel to it that captures the dynamics of racket sports. The careful selection of music and accompanying visuals brought a winning combination that viewers loved.

Aerial Video

The infinite possibilities of Aerial Video are now open to everyone

With the advent of lower cost Unmanned Aerial Vehicles (UAV's) or 'drones', the era of stunning aerial video is upon us. This opens the potential for new and captivating footage that could not be achieved easily before. Now video can be created to engage a viewer's attention faster, bringing new levels of inspiration, wonder and beauty to corporate videos.

Aerial Video brings a whole host of amazing benefits

  • UAV's can reach places and shoot at angles which are simply not possible by other means. 
  • They can take off from virtually anywhere, and subject to safety regulations, fly lower and in more confined spaces than traditional helicopters can.
  • Aerial footage combined with the right music, creates a deeper emotional engagement with viewers, keeps them watching longer, and elevates the potential for viewer connection with your brand.
  • Perfect for dynamic aerial shots of buildings, landscape projects, large sites, hard to reach places and more.
  • Great value, not only because UAV video is far more cost-effective that traditional aerial video, but also in terms of the potential to generate an increased response from your customers.

Aerial Video can be used in a wide range of applications

  • Corporate Events
  • Architects
  • Estate Agents
  • Theme Parks
  • Structural Engineers
  • Surveyors
  • Archaeological Sites
  • Heritage Sites
  • Film Production
  • TV Productions
  • Weddings
  • Sporting Events
  • Outdoor Events and Concerts
  • Festivals
  • Marinas
  • Nature and wildlife
  • Golf Clubs
  • Local Authorities
  • Construction Companies
  • Hotels
  • Agriculture
  • Forestry
  • Insurance
  • Roofing companies

Aerial Video FAQ's

We fly state-of-the-art Unmanned Flying Vehicles (UAV's) that can capture inspiring video of a wide variety of locations and attractions. Below are some of the frequently asked questions we get asked about Aerial Video. If you don't find the answer to your question, feel free to call us and we'll be happy to help.

Are you licensed and qualified ?

Yes. Our pilot is Remote Pilot Qualified (RPQ) and licensed by the CAA to operate UAV's for commercial use.

Are you insured ?

Yes. We have public liability insurance for up to £5 million.

What equipment do you use ?

We have two complete UAV systems. 

Our budget solution employs a GoPro HD camera attached to a DJI Phantom II quad-copter. This is a small system that requires only a single operator. It's quick to launch and produces some beautiful images in full HD.

Our high-end solution uses the latest 4K Lumix GH4 camera and is mounted on a DJI S900 Hexacopter. This state-of-the-art equipment produces some stunning video and is operated by a qualified pilot and a separate camera operator.

Does the weather affect flying ?

Yes. Aerial video is very much affected by the weather, so some flexibility when booking is required. We cannot for example fly in the rain or when it is too windy. Beyond that it is also worth considering that Aerial Video simply looks better when the sun is out !

Are there any limitations with flying UAV's ?

Apart from the weather (see above), there are other factors that need to be considered before flying. Most of these revolve around safety requirements; heavily built up areas, electricity masts, air traffic restrictions and members of the public in the vicinity etc. When you make a booking our first task is to perform a full risk assessment on the location and let you know any restrictions we may have at the shoot. Occasionally, we may need to visit the site prior to the shoot to carry out a risk assessment.

Can you film indoors ?

Yes. We can shoot in large indoor spaces with permission from the owner.

What are the advantages of UAV's over say helicopters ?

UAV's have several advantages over tradition aerial video shot from helicopters. For a start, UAV's are a lot more cost effective. In addition, UAV's can fly straight from the ground and go up to 400 feet high. Helicopters, by contrast must usually stay above 500 feet. UAV's also allow for some interesting possibilities such as low flying over landscapes and water, and are much more manoeuvrable than larger craft.

Can you give me an idea of pricing ?

We have 2 price points depending on the equipment we use:

1) GoPro/Quad-copter rig pricing starts at £650 for a session.

2) The GH4 4K camera plus Hexacopter rig pricing starts at £950 for a session.

If you are unsure which setup is best for your requirements, give us a call and we can discuss the advantages of each. Both pricing points depend partly on the particulars of the requirements. Pricing does not include travel costs or accommodation if needed.

We also require a 50% deposit upon booking.

What is your cancellation and rescheduling policy ?

We are happy to reschedule due to inclement weather for no extra charge. We normally assess the weather in the area of the shoot both the day before and in the morning of the shoot and advise accordingly.

Cancellations forfeit the deposit.

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0845 860 3110

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